Give me a Big Mac and hold the beef.

The New Delhi's Mc Donald's restaurant is much like any other in the world except for a small sign which says that beef is not sold there. Because the cow is reverred everywhere and because there are 140 muslims in India, it is surprising to see Mc Donald's there since only chicken and mutton can be offered. To be commercially viable neither beef not pork is allowed. Yet, some people believe that all the fast-food outlets are losing money because Indians have an ancient food culture which they want and fight to preserve. In my point of view, because of many reasons ( religion, culture, economy) Indians are ready to fight against the threat which the American fast-food companies represents.